F
Fernando de la Parra
Bridging Premium
Brands & AI

Nearly two decades at the intersection of luxury automotive and high-value relationships — now applying that experience to help forward-thinking businesses navigate the AI era.

📍 Sydney 🇪🇸 Madrid 🇬🇧 London
About

My career has taken me across Madrid, London and Sydney, working with premium motorcycle and automotive brands — contributing to record-breaking commercial results at each stop.

With a Master's in Multimedia & Communications and deep expertise in luxury sales and business development, I bring a rare combination: the ability to understand both the brand world and the technology reshaping it.

I am now making a deliberate transition into AI business consulting — helping luxury retail, premium automotive and lifestyle businesses embrace emerging technology without losing what makes them distinctive.

Expertise
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AI Consulting
Helping businesses navigate the AI transition
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Luxury Automotive
Premium brand sales & business development
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Client Relations
High-value relationships & CRM strategy
📱
Digital & Design
Multimedia, brand storytelling & digital media
Brands I've Worked With
BMW Motorrad Ducati Lamborghini Procycles
Free Tool
🏍️
Vehicle Finance Calculator
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Services
Let's Talk

Open to consulting, collaboration and the right conversations.